Gemma( D-G) and Sarah(A-D) look enticing in hot pink lingerie in the new Ultimo ads

Making sure they captivate the zillion mortals with their enthralling bods, the sirens featured in a series of poses to model the bra and knicker combinations just a week before the ‘V’Day.

Ultimo took care of the fact that the cold whether wasn’t a reason good enough to make the girls suffer any shivers whilst the shoot… and hence Miami, Florida seemed like a good choice for Sarah and Gemma to comfortably strip down to their underwerars for the photo shoot last month.

Gemma is a natural with her effortless beauty.. However, the Girls Aloud singer, Sarah, who models for the brands A-D line, only got better with time.

Ultimo creator Michelle Mone said: “Sarah has been great to work with. When Sarah was signed as The Face and Body of Ultimo in 2006, she was not a professional model like her predecessors, however, the more Ultimo photo shoots she experienced, the more confident she became.”

“It has been a pleasure to work with Sarah and I wish her all the best for the future. Sarah’s successor will be named soon.”

Sarah admitted to have spent time in the gym to get in top shape for the new ad: “I am not a supermodel like all the other previous Ultimo models so I worked really hard to look the best I possibly could.”

The latest Spring/Summer 2008 shots will be her last campaign as an ‘Ultimo Angel.’

Well, that sums off the news. And hey, if any of you guys are considering getting any of this yummy lingerie for your girl as a Valentine’s day present, i suggest you get a bag and keep this as one of the items. To make ya day sweeter, it is imperative the bag only gets heavier.

That’s good news…

Dita is all set to collaborate with the lingerie brand to design and most likely endorse an exclusive limited edition lingerie collection, entitled “Wonderbra by Dita Von Teese.”

Wonderbra’s European marketing director, Debbie Rix, stated: “Dita understands how to make a woman feel sexy. She is a natural fit for the Wonderbra brand.”

The collection has to be real close to Dita’s own sense of glamour… No prices for guessing why it will be a sexy take on her much admired vintage influenced burlesque style.

The collection will be launched in September of 2008. She will kick start for a Wonderbra photo shoot in Paris in the next few weeks.

Dita Said, “I’ve been passionate about beautiful lingerie my entire life, so to team up with Wonderbra is a great privilege for me and I am immensely proud of my collection,”

“I really hope that with this new range I can share my passion for sensual, wearable lingerie that will add a touch of glamour to people’s lives.”