Celebrity Scent

Super Model Petra Nemcova Launches Ann Taylor’s First Fragrance “Possibilities” at Ann Taylor, The Mall at Short Hills on December 1, 2007 in New Jersey.

The new “Possibilities,” fragrance is made up of Bulgarian Rose, Waterlily, Blue Rose, Peach Musk as well as Exotic Woods. You can choose from 0.25 oz, 1.7 oz, 2.5 oz and 3.4 oz of Eau de Parfum.

US Women’s apparel retailer, Ann Taylor’s first fragrance, “Possibilities” is fronted by Petra Nemcova.

Ann Taylor President, Adrienne Lazarus, said, “Petra is inspirational. Her warmth, grace and courage, combined with her desire to make a meaningful difference in the world, really moved me. She is truly beautiful on the inside and out — and perfectly exemplifies the qualities of possibilities and the Ann Taylor brand.”

The Ann Taylor Body Care lines consists of a body lotion, body mist and body wash in six scents: Citrus Flower, Creamy Blackberry, Orange Nectar, Peach Honey, Sugar Vanilla and Warm Fig.

(Available at Ann Taylor stores and website.)

Popularity: 29% [?]

Mariah Carey at the launch of her new fragrance “M by Mariah Carey” at Macy’s on November 20, 2007 in Glendale, California.

Mariah Carey Launches her Perfume “M,” which she created with perfumer Carlos Benaim of International Flavors & Fragrances.

Her debut fragrance is a floriental. It has top notes of marshmallow and sea breeze accord, a heart of Living Tahitian Tiare and gardenia and a drydown of sheer amber, patchouli and Moroccan incense.

“M,” is an Eau de Parfum, and will be available in 30, 50 and 100 ml.

M by Mariah Carey from Elizabeth Arden:

“A warm and inviting marshmallow is woven throughout the fragrance, evoking a sense of comfort. This indulgent accord captures Mariah’s fondest childhood memories of being in the kitchen with her father.”

M Eau de Parfum 3.3 oz is priced at $62.50, while 1.7 oz  costs $52.50.

Popularity: 15% [?]