Beyonce for Emporio Armani Diamonds - Photocall

Beyonce Knowles and Giorgio Armani…

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Beyonce Knowles and Giorgio Armani launched the Emporio Armani scent ‘Diamonds’ at Rinascente’s flagship in Piazza Duomo on December 17, 2007 in Milan, Italy.

Earlier this year, Beyonce was chosen as the face and voice of the Giorgio Armani fragrance, ‘Emporio Armani Diamonds,’ which hit the shelves this past September. She appeared in both print and television ad, singing her own rendition of a classic American song.

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The sensory blend is a surprising gourmand fragrance. The rose, a symbol of femininity is made edible and succulent through the addition of a touch of litchi and raspberry.

Of course, an Emporio Armani sexiness is achieved through the combination of woods and amber. A sparkling, juicy, irresistible, absolutely feminine and assertive fragrance is born.

The precious scent is encased in a sculpted, sparkling block of glimmering glass. Engraved at its center, the unmistakable Emporio Armani eagle.

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